There are many win-win business opportunities for the pharmaceutical industry and people in emerging and new markets around the world. One win-win opportunity is the development of key relationships with thought leaders who are in positions of power and influence in medicine, advocacy, policy and so on. This entails getting to know the key thought leaders in these markets and establishing the trust that the company is making a true commitment. Read More→
Achieving Health and Business Outcomes: The Synergy of Combining Strategic Insight Research™ (SIR™) with Epidemiology Research and ScoreCard Modelling™
How can a company ensure that the medical products and services it offers will be able to cascade effectively to improve the health of patients and health outcomes?
To succeed, go back to the beginning. Companies not only require dependable and current epidemiology (how real is the need, or could it become?) and ScoreCard modelling (how big could be the opportunity?). Read More→