Mr. Prasart Leelatian,
Executive Director, Thailand
Innovara, Inc.

Prasart Leelatian joined Innovara in August 2006 as an Executive Director in Thailand with responsibility for expanding Innovara ’s services in business and management development to the healthcare industry. He will also coordinate and assist with Innovara ’s Asia Pacific regional projects.

Prasart brings with him over 30 years of sales and marketing experience in a wide range of industries including laboratory equipment, veterinary medicines, and most importantly pharmaceutical products. He spent over 20 years at Eli Lilly and companies with assignments in many positions in Thailand and overseas. His early success in selling and managing a professional team promoting veterinary medicines in Thailand resulted in his relocation to the company’s regional office in Singapore to manage a number of business expansion projects including personnel development in Southeast Asia. He became the first manager in Thailand to participate in Eli Lilly’s pharmaceutical management development program in the USA where he had responsibility in selling to physicians, worldwide market analysis and market development for new products. Following his return to Thailand, Eli Lilly established a new sales and marketing organization.

In addition to the management of sales, marketing and personnel development in the pharmaceutical industry, in the past years he has been engaged in medical communications development as a consultant for In Vivo Communications (Asia).

Prasart graduated from the Assumption Commercial College before receiving a degree in economics from Thammasat University in Thailand. He has participated extensively in short courses in management skill development, both as a trainee and a trainer. As the first marketing director of Eli Lilly Thailand and its senior executive, his talents were successfully put to use in many sales and marketing management tasks including corporate strategic planning, market research, new product launches, product line extensions, portfolio management, sales and marketing training, etc. He is well positioned to serve Innovara ’s clients in the healthcare industry in advancing their efforts in people and business development.