by Renée Morgan, Learning & Development Manager
According to research published in the Journal of Rare Disorders, the mean length of time from symptom onset to accurate diagnosis for patients with rare diseases was 4.8 years. In the meantime, these patients visit an average of 7.3 physicians. Most rare diseases have no cure or treatment, Read More→
by Renée Morgan, Learning & Development Manager
It has been over 20 years since the US Food and Drug Administration began allowing pharmaceutical companies to advertise their products on television. In that time, the controversy surrounding direct-to-consumer (DTC) advertising has created quite a stir. Even so, USA Today reports that spending for pharmaceutical DTC ads has grown 62% in the last 5 years. Read More→
by Renée Morgan, Learning & Development Manager
What if we could use data analytics to discover and treat disease before it even begins? Late last week, Humana and Amgen announced a partnership to accomplish just that: Researchers would using RWE and data from wearable decides to develop algorithms predicting patient risk, Read More→
by Renée Morgan, Learning & Development Manager
Augmented reality has the potential to dramatically improve every aspect of healthcare, including diagnosis, treatment, training, and patient engagement. AR technologies can enhance quality of care by reducing cost and risk while improve accuracy and efficiency. In this week’s Innovara Digest, we looked at 5 of our favorite applications of AR in healthcare. Read More→
by Renée Morgan, Learning & Development Manager
Back in 2009, Pwc’s Pharma 2020 report, Challenging Business Models, predicted that by 2020, pharmaceutical companies would no longer be able to remain competitive by keeping all R&D in-house. Pwc believed that all pharmaceutical companies would need to collaborate with a number of organizations in order to reduce costs, Read More→
by Renée Morgan, Learning & Development Manager
Globally, there are over 2 billion people between the ages of 18 and 34, the range defined by Pew and others as the Millennial generation. Millennials are the largest generation in the US Labor Force and are taking over as the primary caregivers and healthcare decision-makers for their families. Read More→
by Renée Morgan, Learning & Development Manager
According to the 2016 Physicians Practice Technology Survey, 45.4% of physicians use smartphone apps on the job. A 2015 PwC survey stated that one in three consumers have at least one health app on their phones. Here are just a few of the medical apps on the market for physicians and patients alike (all prices are in USD):
For physicians
Optoview (FREE)
With a handheld ophthalmoscope and smartphone camera, Read More→
by Renée Morgan, Learning & Development Manager
As healthcare providers struggle to meet changing patient demands while keeping costs down, the usefulness of artificial intelligence (AI) in healthcare is becoming ever more apparent. Personal health assistants such as Your.MD and Babylon Health, that base their diagnoses and advice on aggregated data, Read More→
by Renée Morgan, Learning & Development Manager
Innovara is proud to announce the Innovara Digest. Each week, we will share a compilation of timely analyses and opinion pieces of interest to marketing, medical affairs, sales and other managers from pharmaceuticals, medical devices, biotech, healthcare IT, and life sciences industries. Read More→
In the Harvard Business Review article, When Marketing is Strategy, author Professor Niraj Dawar makes the case for moving marketing strategy downstream towards the customers. He points out that downstream competitive advantage comes from outside of the company, from the customers and other external stakeholders. Read More→