Recently, a CEO of a start-up life-sciences company and I were reviewing the company’s branding strategy. I listened to him discuss his company and its first brand to be launched. I reviewed the company’s website and all the PowerPoint presentations and executive overview. Then I asked him a question: What is your brand’s essence? Read More→
We’ve all heard the term, “Upstream Marketing.” For years we have been assessing the understanding of this among healthcare marketing executives. I have come to realize recently that few really understand how it not only applies to disease, but also to healthcare marketing. Some think it is related to a tough challenge, Read More→
There are many win-win business opportunities for the pharmaceutical industry and people in emerging and new markets around the world. One win-win opportunity is the development of key relationships with thought leaders who are in positions of power and influence in medicine, advocacy, policy and so on. This entails getting to know the key thought leaders in these markets and establishing the trust that the company is making a true commitment. Read More→
Achieving Health and Business Outcomes: The Synergy of Combining Strategic Insight Research™ (SIR™) with Epidemiology Research and ScoreCard Modelling™
How can a company ensure that the medical products and services it offers will be able to cascade effectively to improve the health of patients and health outcomes?
To succeed, go back to the beginning. Companies not only require dependable and current epidemiology (how real is the need, Read More→
Running a strategic insights market research project internationally can be quite a daunting task. There are a number of challenges that you will face that are different from a domestic project. These include legal, language, time, physical location, and cultural barriers.
First of all, Read More→
The Innovara Foundations for Medical Science Liaisons™(“FMSL”) 3 day open seminar held in Seoul, South Korea last week was a real success – also a first public seminar specifically for Medical Science Liaisons (MSLs) in Asia (conducted in South Korea).
On the first day, Participants covered key competencies and functions of MSLs. Read More→
Today, healthcare companies are looking for deep customer insights that will help define and drive customer-focused strategies. One of the best means to do this is via Strategic Insight Research (SIR). In our experience the best way to do SIR is to start by formulating a protocol, Read More→
Pharma marketing moved beyond the “4 P’s” decades ago (well…some did). Isn’t it time to move beyond the good old “Situation Analysis” too?
In most strategic and business plans, today the best performing companies start with a high level “environmental scan.” Why aren’t we doing the same for Brand Plans? Read More→
Innovara prides itself on continually updating our sales, marketing and other training curricula to prepare our clients for not only today, but for tomorrow. We don’t sell “off the shelf” packages, but each program is customized and specific to the learning need. Why?
Quite simple. Read More→
We are world leaders in medical presentation skills training, working with world leaders in a wide range of medical and scientific fields of expertise. So please trust me when I say that from our experience, a medical professional audience is a most critical one, literally and figuratively. Read More→