There is a lot of emphasis now in the healthcare industry on the word “access”, e.g. creating access, maintain access and crafting access strategies. It slowly crept into our language starting with the new millennium. This decade, “access” is THE buzzword.
“Access” is NOT something that you will not find in text books because it has really been the domain of commercialization strategy in the industry for the last three years. Read More→
The package is one of the most underappreciated marketing tools that companies can use to directly communicate with the patient. With the exception of pills going into a pill bottle, which is unique to the USA, this is your moment to touch and talk to the patient. Read More→
The term marketing in the pharmaceutical industry is being challenged; it is morphing into commercialization strategies, not just marketing. More and more people are feeling that it is no longer about marketing a brand, it is about marketing a disease.
A client recently said to me, Read More→