Competitive Selling™ instills competitive passion in your sales force. No more “polite” selling, no more referring to competition in general terms. Through the unique Innovara Competitive APPLES © process, participants learn to anticipate competition, to preempt it, to prevent its success and to lead the market. Then, through 12 rounds of competitive selling simulations and exercises, representatives learn to sell not only against specific competitors, but to become highly competitive as a part of their very nature.