countering new competition

Your brand is a market leader. Your focus is no longer about building market share, but staying on top against formidable new competitors, be they new technologies or new generics. Countering New Competition™ (CNC) shows companies how to anticipate, preempt and prevent the success of these major new threats to your brand’s leadership position. Through this fast-paced and highly interactive workshop, participants develop critical and aggressive competitive strategy-forming skills and plans to be highly successful.

learning objectives

•Learn how to create a competitive intelligence radar screen

•Raise barriers to new competitors and attack them on relevant weaknesses

•Identify the areas for improvement including unmet needs or hot topics

•Design a marketing plan and core strategy built around the 4 Ps of countering new competition

•Identify tactical solutions to challenges faster than new competitors

•Draw the attention of the corporation to unresolved issues

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