+1 (413) 387-6188
Innovara@Innovara.com

Loading Events

« All Events

Advancing Tactical Planning – Shanghai, PRC

July 12 - July 13

Advancing Tactical Planning, South Korea Open Seminars

excellence in commercial execution, marketing plan in action, advanced strategic marketingAdvancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains a challenge for most pharmaceutical companies. Pulling these challenges together into a cohesive whole, aligned to brand strategy, is the main outcome of ATP.

Details

Start:
July 12
End:
July 13
Event Category:

Organizer

Julia Wang
Email:
julia.wang@innovara.com

Venue

Shanghai
China + Google Map