Excellence in Commercial Execution – Seoul, Korea
June 25 - June 26
Many Commercial Managers are faced with situations where disappointing outcomes have resulted from robust brand plans; post plan reviews point to failures in execution. Poor execution undermines your brand. Excellence in Commercial Execution © reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands. Cross disciplinary teams are formed to work on these challenges. Participants come away with a practical understanding of why they need to own the execution of commercial plans and what they should do to drive more effective implementation across the organization. Excellence in Commercial Execution also helps the teams to address the challenges of firewalls that exist within the organization, such as between medical affairs and commercial organizations, heightening compliance and need for risk mitigation, and access impacted by ever increasing cost pressures, health information technology, and data analytics.