Excellence in Marketing Execution – Seoul, Korea
June 26 - June 27
In a survey of senior executives at 197 companies conducted by management consulting firm, Marakon Associates and the Economist Intelligence Unit, respondents said their firms achieved only 63% of the expected results of their strategic plans. Michael Mankins, a managing partner in Marakon’s San Francisco office, says he believes much of that gap between expectation and performance is a failure to execute the company’s strategy effectively¹.
Similarly many Marketing Managers are faced with situations where disappointing outcomes have resulted from hitherto robust Brand plans and post plan reviews point to failures in execution. Poor execution undermines your brand.
Excellence in Marketing Execution© reviews why execution is a challenge in companies and then focuses on the drivers for successful Brand Plan execution through a series of hands-on group workshop using participants own brands. Participants come away with a practical understanding of why they need to own the execution of their brand plans and what they should do to drive a more effective implementation of plans.
- Recognize that Execution is an integral part of Brand Strategy and often the weakest link
- Identify the drivers of excellence in execution
- Work through each step in the execution cycle applying the drivers of Execution excellence