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Excellence in Marketing Execution – Seoul, Korea

June 26 - June 27

excellence in marketing execution; marketing seminar, open courses, experiential learning

In a survey of senior executives at 197 companies conducted by management consulting firm, Marakon Associates and the Economist Intelligence Unit, respondents said their firms achieved only 63% of the expected results of their strategic plans. Michael Mankins, a managing partner in Marakon’s San Francisco office, says he believes much of that gap between expectation and performance is a failure to execute the company’s strategy effectively¹.

Similarly many Marketing Managers are faced with situations where disappointing outcomes have resulted from hitherto robust Brand plans and post plan reviews point to failures in execution. Poor execution undermines your brand.

Excellence in Marketing Execution© reviews why execution is a challenge in companies and then focuses on the drivers for successful Brand Plan  execution through a series of hands-on group workshop using participants own brands. Participants come away with a practical understanding of why they need to own the execution of their brand plans and what they should do to drive a more effective implementation of plans.

Learning Objectives:

  • Recognize that Execution is an integral part of Brand Strategy and often the weakest link
  • Identify the drivers of excellence in execution
  • Work through each step in the execution cycle applying the drivers of Execution excellence

1http://knowledge.wharton.upenn.edu/article/three-reasons-why-good-strategies-fail-execution-execution

Details

Start:
June 26
End:
June 27
Event Category:

Organizer

JK Bae
Email:
jk.innovara@gmail.com

Venue

Unnamed Venue
Seoul, Korea, Republic Of + Google Map