Healthcare Marketing Excellence
September 20 - September 22
Most of us learn best from stories, especially those that we can relate to our own situations, brands and marketing challenges. Healthcare Marketing Excellence (“HME”) is a comprehensive workshop studying the lessons learned by some of most successful pharmaceutical and other healthcare brands today. Just as in medical cases, each Marketing Excellence case represents a distinct and precisely detailed set of challenges and key learnings that can be applied to one’s own brand situations and marketing challenges.
Cases are chosen to represent a broad range of situations faced at different points in time by these diverse brand leaders, who developed innovative approaches to capture significant share. Teams will be put in the situations of these companies/organizations. Through a graduated process, teams learn new methods of analysis and application of innovative yet highly compliant healthcare industry techniques and resources reflecting P&G’s CEO Lafler’s concepts of “Playing to Win”. In doing so, they will formulate likely potential strategies that the companies represented by these cases may employ to engage in market leadership.
Since doing things differently or embracing new concepts implied risk, Healthcare Marketing Excellence next introduces tools and processes for risk assessment and mitigation which teams then apply to their cases before finalizing their plans and recommendations.
As a last step, HME participants are provided with an opportunity to practice mentoring and coaching others in their marketing teams based upon the techniques and concepts introduced in the program, through simulation of marketing plan reviews.
HME is most appropriate to train marketing managers and other marketing leaders who are interested not only in keeping themselves up to date in new-age healthcare Lessons Learned from Leading Brands HEALTHCARE MARKETING EXCELLENCE™ marketing concepts, but also learning how to better coach and mentor other marketers in their organizations.