NEW – Insights to Strategic Architecture – Seoul, Korea
June 20 - June 22
Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses: the lack of deep insights on what customers really value, and the need for a more robust strategic architecture to guide the marketing of the brand. Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from its competitors by providing consistently better value to customers than its competitors.
- Enhance your skills in deriving insights from market trends/ customer and patient needs and from how your competitors are engaging your customers
- Learn to ask critical what if questions to guide the forward view of the brand
- Synthesize the insights into clear pointers to guide your strategic response
- Sharpen your skills in developing a robust strategic architecture to support your brand’s marketing
Interactive lecture, team-based workshops, mini team exercises, use of analytical tools and models, case challenges, etc.
Who Should Attend
Brand managers, group product managers, marketing managers