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NEW – Insights to Strategic Architecture – Seoul, Korea

June 20 - June 22

Insights to Strategic Architecture

Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses: the lack of deep insights on what customers really value, and the need for a more robust strategic architecture to guide the marketing of the brand. Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from its competitors by providing consistently better value to customers than its competitors.

Learning Objectives:

  • Enhance your skills in deriving insights from market trends/ customer and patient needs and from how your competitors are engaging your customers
  • Learn to ask critical what if questions to guide the forward view of the brand
  • Synthesize the insights into clear pointers to guide your strategic response
  • Sharpen your skills in developing a robust strategic architecture to support your brand’s marketing

Course Format
Interactive lecture, team-based workshops, mini team exercises, use of analytical tools and models, case challenges, etc.

Who Should Attend
Brand managers, group product managers, marketing managers

Three days


June 20
June 22
Event Category:


JK Bae


Unnamed Venue
Seoul, Korea, Republic Of + Google Map