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NEW – Insights to Strategic Architecture – Seoul, Korea

June 20 - June 22

Insights to Strategic Architecture

Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses: the lack of deep insights on what customers really value, and the need for a more robust strategic architecture to guide the marketing of the brand. Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from its competitors by providing consistently better value to customers than its competitors.

Learning Objectives:

  • Enhance your skills in deriving insights from market trends/ customer and patient needs and from how your competitors are engaging your customers
  • Learn to ask critical what if questions to guide the forward view of the brand
  • Synthesize the insights into clear pointers to guide your strategic response
  • Sharpen your skills in developing a robust strategic architecture to support your brand’s marketing

Course Format
Interactive lecture, team-based workshops, mini team exercises, use of analytical tools and models, case challenges, etc.

Who Should Attend
Brand managers, group product managers, marketing managers

Length
Three days

Details

Start:
June 20
End:
June 22
Event Category:

Organizer

JK Bae
Email:
jk.innovara@gmail.com

Venue

Unnamed Venue
Seoul, Korea, Republic Of + Google Map