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Excellence in Marketing Execution – Seoul, Korea
In a survey of senior executives at 197 companies conducted by management consulting firm, Marakon Associates and the Economist Intelligence Unit, respondents said their firms achieved only 63% of the expected results of their strategic plans. Michael Mankins, a managing partner in Marakon’s San Francisco office, says he believes much of that gap between expectation and performance is a failure to execute the company’s strategy effectively¹. Similarly many Marketing Managers are faced with situations where disappointing outcomes have resulted from…
Find out more »Foundations for Medical Science Liaisons – Seoul, Korea
Foundations for Medical Science Liaisons™ (“FMSL”) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. The purpose of this open seminar is to provide a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From roles and…
Find out more »Technical Coaching for MSL Managers – Seoul, Korea
Technical Coaching for MSL Managers™ (“TCMSL”) is an intensive 2-day open seminar designed to help managers of Medical Science Liaisons (MSLs) to be better at coaching in a range of situations. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). Whether a direct superior or a mentor assigned to work with MSLs in other areas of the company, TCMSL helps MSL managers become clear in their own…
Find out more »Foundations for Medical Science Liaisons – Boston, MA, USA
Foundations for Medical Science Liaisons ™ (“FMSL”) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. The purpose of this open seminar is to provide a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From roles…
Find out more »Technical Coaching for MSL Managers – Boston, MA, USA
Technical Coaching for MSL Managers ™ (TCMSL) is an intensive 2-day open seminar designed to help managers of Medical Science Liaisons (MSLs) to be better at coaching in a range of situations. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). Whether a direct superior or a mentor assigned to work with MSLs in other areas of the company, TCMSL helps MSL managers become clear in their…
Find out more »Advanced Strategic Marketing – Seoul, Korea
Advanced Strategic Marketing (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts. Three case-based major sessions include: Shaping Markets and Levers – An intense case based session looking at four or more global market leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©. This allows participants to understand implications for their own brands. Competitive Analysis – New approaches to competitive portfolio management and creating a…
Find out more »Healthcare Marketing Excellence – Seoul, Korea
Most of us learn best from stories, especially those that we can relate to our own situations, brands and marketing challenges. Healthcare Marketing Excellence (“HME”) is a comprehensive workshop studying the lessons learned by some of most successful pharmaceutical and other healthcare brands today. Just as in medical cases, each Marketing Excellence case represents a distinct and precisely detailed set of challenges and key learnings that can be applied to one’s own brand situations and marketing challenges. Cases are chosen to…
Find out more »Marketing Plan in Action – Amman, Jordan
Presented by: Barri M. Blauvelt, Chief Executive Officer Overview: The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program…
Find out more »Advanced Strategic Marketing (ASM) – Amman, Jordan
Advanced Strategic Marketing (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts. Three case-based major sessions include: Shaping Markets and Levers – An intense case based session looking at four or more global market leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©. This allows participants to understand implications for their own brands. Competitive Analysis – New approaches to competitive portfolio management and creating a…
Find out more »Foundations for Medical Science Liaisons – Amman, Jordan
Foundations for Medical Science Liaisons ™ (“FMSL”) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. The purpose of this open seminar is to provide a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From roles…
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