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July 2022
From Insights to Acumen (FITA) – Seoul, Korea
From Insights to Acumen™ (FITA) is a 2-day experiential learning program for Medical Science Liaisons (MSLs) that centers on asking more insightful questions, developing longer-term ‘engagement plans, and strategic collaborations with MTLs. MSLs also will develop an appreciation of their changing role an as MSL, particularly when supporting the success of new product launches. Finally, they will learn which insights should be shared with other functions in the company as well as externally. After completing FITA, participants will be significantly…
Find out more »Insightful Marketing – Seoul, Korea
Insightful Marketing™ is a new course that leverages advances in understanding upstream disease risk through downstream adherence, particularly in light of the challenges of continuity of care created in the ongoing COVID era. Using synectics, we will connect diverse sets of both quantitative and qualitative data to identify and create unique marketing opportunities. This course builds on participants’ current understanding of their patient journeys, taking them much deeper and farther than ever before to consider how best to intercept and…
Find out more »September 2022
Foundations of Healthcare Industry Marketing – Seoul, Korea
Foundations of Healthcare Industry Marketing ™ (FHIM) is a focused program for new marketers in the healthcare industry (pharma, medical technology, vaccines, diagnostics, etc.). FHIM is an excellent program for any company that wishes to develop a high caliber of product and other customer facing managers. It introduces them to the principles of marketing and how marketing as a business discipline focuses the entire organization on its customers. It helps to establish a consistent approach to marketing planning, with a…
Find out more »Patient Centricity in Action – Seoul, Korea
“In this world we are now operating in, you can’t possibly be profitable if you don’t have patients at the centre of what you are doing. It’s not a sustainable business model. On the inside of our organization, I feel the momentum, and, on the outside, I feel the imperative. People are moving from thinking ‘product, product, product’ to ‘patient, patient, patient’.” -Dr. Julie Gerberding Executive Vice President & Chief Patient Officer, Merck Patient Centricity in Action™ brings together marketing…
Find out more »October 2022
Insightful Marketing – Seoul, Korea
Insightful Marketing™ is a new course that leverages advances in understanding upstream disease risk through downstream adherence, particularly in light of the challenges of continuity of care created in the ongoing COVID era. Using synectics, we will connect diverse sets of both quantitative and qualitative data to identify and create unique marketing opportunities. This course builds on participants’ current understanding of their patient journeys, taking them much deeper and farther than ever before to consider how best to intercept and…
Find out more »Technical Coaching for MSL Managers (TCMSL)™
Technical Coaching for MSL Managers™ (TCMSL) is an intensive 2-day open seminar designed to help managers of Medical Science Liaisons (MSLs) to be better at coaching in a range of situations. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). Whether a direct superior or a mentor assigned to work with MSLs in other areas of the company, TCMSL helps MSL managers become clear in their own…
Find out more »Tactical Planning for Multichannel Engagement – Seoul, Korea
Tactical Planning for Multi-Channel Engagement™ (TPMCE) focuses on the development of promotional campaigns in the highly dynamic healthcare marketplace. As the method of delivering information to customers through various channels becomes more common, firstly, we need to identify which multichannel content each customer is particularly interested in. Then, we will explore a wide range of possibilities as to what kinds of engagements we can have and how to advance the engagement continuum. Throughout the 2-day program, participants will learn why…
Find out more »November 2022
Marketing Plan in Action – Seoul, Korea
The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps…
Find out more »Insights to Strategic Architecture – Seoul, Korea
Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Learning Objectives Enhance your skills in deriving insights from market…
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