+1 (413) 387-6188
Innovara@Innovara.com

Loading Events

Upcoming Events

Events Search and Views Navigation

March 2021

Marketing Plan in Action – Seoul, Korea

March 17 - March 19
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps…

Find out more »

Advancing Tactical Planning – Seoul, Korea

March 22 - March 24
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains…

Find out more »

April 2021

Strategic Customer Engagement – Seoul, Korea

April 16
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

Strategic Customer Engagement ™ (SCE) focuses on building customer loyalty by enhancing the drivers of customer engagement. This experiential learning program is specifically designed for sales managers who want to lead their team in enhancing access to specialists through engagement and sustainable relationships. Using the Innovara Engagement Continuum©, SCE provides an opportunity to look at various pathways to reinforce customer participation levels through identifying and analyzing customer engagement drivers associated with the product adoption levels and stages. Through a series…

Find out more »

MSL Excellence – Seoul, Korea

April 22 - April 23
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

MSL Excellence is an intensive 2-day seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. MSL Excellence provides a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From global MSL trends in access and value based care to advancing the…

Find out more »

June 2021

Patient Centricity – Seoul, Korea

June 17 - June 18
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

“In this world we are now operating in, you can’t possibly be profitable if you don’t have patients at the centre of what you are doing. It’s not a sustainable business model. On the inside of our organization, I feel the momentum, and, on the outside, I feel the imperative. People are moving from thinking ‘product, product, product’ to ‘patient, patient, patient’.” -Dr. Julie Gerberding Executive Vice President & Chief Patient Officer, Merck Patient Centricity ™ brings together marketing and…

Find out more »

Insights to Strategic Architecture – Seoul, Korea

June 21 - June 23
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Learning Objectives Enhance your skills in deriving insights from market…

Find out more »

July 2021

From Insights to Acumen – Seoul, Korea

July 15 - July 16
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

From Insights to Acumen ™ (FITA) is a 2-day experiential learning program for Medical Science Liaisons (MSLs) that centers on asking more insightful questions, developing longer-term engagement plans, and strategic collaborations with MTLs. MSLs also will develop an appreciation of their changing role an as MSL, particularly when supporting the success of new product launches. Finally, they will learn which insights should be shared with other functions in the company as well as externally. After completing FITA, participants will be…

Find out more »

September 2021

Patient Centricity – Seoul, Korea

September 9 - September 10
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

“In this world we are now operating in, you can’t possibly be profitable if you don’t have patients at the centre of what you are doing. It’s not a sustainable business model. On the inside of our organization, I feel the momentum, and, on the outside, I feel the imperative. People are moving from thinking ‘product, product, product’ to ‘patient, patient, patient’.” -Dr. Julie Gerberding Executive Vice President & Chief Patient Officer, Merck Patient Centricity ™ brings together marketing and…

Find out more »

Excellence in Commercial Execution

September 13 - September 14
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

Many Commercial Managers are faced with situations where disappointing outcomes have resulted from robust brand plans; post plan reviews point to failures in execution. Poor execution undermines your brand. Excellence in Commercial Execution™ (ECE) reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands. Cross disciplinary teams are formed to work on these challenges. Participants come away with a practical…

Find out more »

October 2021

MSL Excellence – Seoul, Korea

October 14 - October 15
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

MSL Excellence is an intensive 2-day seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. MSL Excellence provides a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From global MSL trends in access and value based care to advancing the…

Find out more »
+ Export Events