Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and […]

Tactical Planning for Multi-Channel Engagement™ (TPMCE) focuses on the development of promotional campaigns in the highly dynamic healthcare marketplace. As the method of delivering information to customers through various channels becomes more common, firstly, we need to identify which multichannel content each customer is particularly interested in. Then, we will explore a wide range of […]

Technical Coaching for MSL Managers™ (TCMSL) is an intensive 2-day open seminar designed to help managers of Medical Science Liaisons (MSLs) to be better at coaching in a range of situations. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). Whether a […]