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March 2018

Foundations for Medical Science Liaisons – Shanghai, PRC

March 14, 2018 - March 16, 2018
Shanghai China + Google Map
medical affairs academy courses, engaging with medical thought leaders

Foundations for Medical Science Liaisons ™ (“FMSL”) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. The purpose of this open seminar is to provide a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From roles…

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Marketing Plan in Action – Seoul, Korea

March 21, 2018 - March 23, 2018
Unnamed Venue Seoul, Korea, Republic Of + Google Map
Marketing plan in action

Presented by: Malcolm Schokman, VP Asia Pacific Overview: The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning…

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Advancing Tactical Planning – Seoul, Korea

March 26, 2018 - March 28, 2018
Unnamed Venue Seoul, Korea, Republic Of + Google Map
Advancing Tactical Planning, South Korea Open Seminars

Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains…

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May 2018

Advanced Strategic Marketing – Shanghai, PRC

May 10, 2018 - May 11, 2018
Shanghai China + Google Map
advanced strategic marketing, south korea open seminars

Advanced Strategic Marketing (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts.  Three case-based major sessions include: Shaping Markets and Levers – An intense case based session looking at four or more global market leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©. This allows participants to understand implications for their own brands. Competitive Analysis – New approaches to competitive portfolio management and creating a…

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Marketing Plan in Action for Medical Devices – Shanghai, PRC

May 14, 2018 - May 15, 2018
Shanghai China + Google Map
Marketing plan in action

*This version of Marketing Plan in Action focuses on Medical Devices* The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the…

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June 2018

NEW – Insights to Strategic Architecture – Seoul, Korea

June 20, 2018 - June 22, 2018
Unnamed Venue Seoul, Korea, Republic Of + Google Map
Insights to Strategic Architecture

Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses: the lack of deep insights on what customers really value, and the need for a more robust strategic architecture to guide the marketing of the brand. Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from its competitors by providing consistently better value to customers than its competitors. Learning Objectives: Enhance your skills in deriving insights…

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Excellence in Commercial Execution – Seoul, Korea

June 25, 2018 - June 26, 2018
Unnamed Venue Seoul, Korea, Republic Of + Google Map
excellence in commercial execution, south korea open seminars

Many Commercial Managers are faced with situations where disappointing outcomes have resulted from robust brand plans; post plan reviews point to failures in execution. Poor execution undermines your brand. Excellence in Commercial Execution © reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands. Cross disciplinary teams are formed to work on these challenges. Participants come away with a practical understanding…

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July 2018

Advancing Tactical Planning – Shanghai, PRC

July 12, 2018 - July 13, 2018
Shanghai China + Google Map
Advancing Tactical Planning, South Korea Open Seminars

Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains…

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Marketing Plan in Action – Shanghai, PRC

July 16, 2018 - July 17, 2018
Shanghai China + Google Map
Marketing plan in action

  The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps…

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Engaging with Medical Thought Leaders – Seoul, Korea

July 19, 2018 - July 20, 2018
Unnamed Venue Seoul, Korea, Republic Of + Google Map

Engaging with Medical Thought Leaders (EMTL) is a 2-day workshop for everyone in the company who may be involved with leading physicians and other top professionals who conduct research, speak at a medical meeting, serve on an advisory board or otherwise are engaged by the company to do some work on their behalf. Never before has it been so important to work with these leaders, nor so sensitive. EMTL addresses how best to work with and leverage professional relationships with…

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