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March 2018

Foundations for Medical Science Liaisons – Shanghai, PRC

March 14 - March 16
Shanghai China + Google Map
medical affairs academy courses, engaging with medical thought leaders

Foundations for Medical Science Liaisons ™ (“FMSL”) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. The purpose of this open seminar is to provide a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From roles…

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May 2018

Advanced Strategic Marketing – Shanghai, PRC

May 10 - May 11
Shanghai China + Google Map
advanced strategic marketing, south korea open seminars

Advanced Strategic Marketing (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts.  Three case-based major sessions include: Shaping Markets and Levers – An intense case based session looking at four or more global market leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©. This allows participants to understand implications for their own brands. Competitive Analysis – New approaches to competitive portfolio management and creating a…

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Marketing Plan in Action for Medical Devices – Shanghai, PRC

May 14 - May 16
Shanghai China + Google Map
Marketing plan in action

*This version of Marketing Plan in Action focuses on Medical Devices* The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the…

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July 2018

Advancing Tactical Planning – Shanghai, PRC

July 12 - July 13
Shanghai China + Google Map
Advancing Tactical Planning, South Korea Open Seminars

Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains…

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Advancing Marketing Practice – Shanghai, PRC

July 16 - July 17
Shanghai China + Google Map
shanghai open seminar, advancing marketing practice

What is better: using a variety of marketing channels to ensure the largest reach, or focusing on driving real behavior change in a select list of HCPs? Advancing Marketing Practice (AMP) is an experiential learning program that challenges participants to become more analytical and insightful about their markets, customers, competition, and brand marketing initiatives. Participants will pinpoint who is driving the demand/ business and what their needs are, identify gaps and challenges that the brand must overcome to succeed, and make…

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