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June 2017

Successful New Product Launch

June 21 - June 23
Unnamed Venue, Seoul, Korea, Republic Of + Google Map
Successful New Product Launch

Years and hundreds of millions of dollars go into the development of a new pharmaceutical product, but by the time a country receives the information, it is left with a very short time frame in which to prepare for the launch of the product. Successful New Product Launch focuses on the critical elements of getting a product from development to launch in as short a time frame and impactful a manner as possible. Using principles of PACE (Product and Cycle…

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July 2017

Foundations for Medical Science Liaisons

July 17 - July 19
Unnamed Venue, Seoul, Korea, Republic Of + Google Map
MSL Managers, Medical Science Liaisons

Foundations for Medical Science Liaisons™ (“FMSL”) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. The purpose of this open seminar is to provide a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From roles and…

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Technical Coaching for MSL Managers

July 20 - July 21
Unnamed Venue, Seoul, Korea, Republic Of + Google Map
MSL Managers, Medical Science Liaisons

Technical Coaching for MSL Managers™ (“TCMSL”) is an intensive 2-day open seminar designed to help managers of Medical Science Liaisons (MSLs) to be better at coaching in a range of situations. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). Whether a direct superior or a mentor assigned to work with MSLs in other areas of the company, TCMSL helps MSL managers become clear in their own…

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September 2017

Advanced Strategic Marketing

September 18 - September 19
Unnamed Venue, Seoul, Korea, Republic Of + Google Map
Advanced Strategic Marketing

Advanced Strategic Marketing (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts.  Three case-based major sessions include: Shaping Markets and Levers – An intense case based session looking at four or more global market leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©. This allows participants to understand implications for their own brands. Competitive Analysis – New approaches to competitive portfolio management and creating a…

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Healthcare Marketing Excellence

September 20 - September 22
Unnamed Venue, Seoul, Korea, Republic Of + Google Map
Healthcare Marketing Excellence

Most of us learn best from stories, especially those that we can relate to our own situations, brands and marketing challenges. Healthcare Marketing Excellence (“HME”) is a comprehensive workshop studying the lessons learned by some of most successful pharmaceutical and other healthcare brands today. Just as in medical cases, each Marketing Excellence case represents a distinct and precisely detailed set of challenges and key learnings that can be applied to one’s own brand situations and marketing challenges. Cases are chosen to…

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November 2017

Marketing Plan in Action

November 22 - November 24
Unnamed Venue, Seoul, Korea, Republic Of + Google Map
Marketing Plan in Action

Presented by: Malcolm Schokman, VP Asia Pacific Overview: The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides…

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Advancing Marketing Execution

November 27 - November 29
Unnamed Venue, Seoul, Korea, Republic Of + Google Map
Advancing Marketing Execution

ADVANCING MARKETING EXECUTION, or “AME”, focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost effectively. And embracing new technologies such as the internet, while being done extensively in less regulated…

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