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September 2017

Foundations for Medical Science Liaisons – Boston, MA, USA

September 11 - September 13
Boston, MA, TBA
Boston, MA 02108 United States
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MSL Managers, Medical Science Liaisons

Foundations for Medical Science Liaisons ™ (“FMSL”) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. The purpose of this open seminar is to provide a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From roles…

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Technical Coaching for MSL Managers – Boston, MA, USA

September 14 - September 15
Boston, MA, TBA
Boston, MA 02108 United States
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MSL Managers, Medical Science Liaisons

Technical Coaching for MSL Managers ™ (TCMSL) is an intensive 2-day open seminar designed to help managers of Medical Science Liaisons (MSLs) to be better at coaching in a range of situations. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). Whether a direct superior or a mentor assigned to work with MSLs in other areas of the company, TCMSL helps MSL managers become clear in their…

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November 2017

Marketing Plan in Action – Boston, MA, USA

November 6 - November 8
Boston, MA, TBA
Boston, MA 02108 United States
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Marketing Plan in Action

Overview: The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing…

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Advanced Strategic Marketing – Boston, MA, USA

November 9 - November 10
Boston, MA, TBA
Boston, MA 02108 United States
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Advanced Strategic Marketing

Advanced Strategic Marketing (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts.  Three case-based major sessions include: Shaping Markets and Levers – An intense case based session looking at four or more global market leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©. This allows participants to understand implications for their own brands. Competitive Analysis – New approaches to competitive portfolio management and creating a…

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