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September 2022

Foundations of Healthcare Industry Marketing – Seoul, Korea

September 21 - September 23
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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spring open seminar marketing healthcare pharma medical technology vaccines diagnostics medical device principles training marketing plan

Foundations of Healthcare Industry Marketing ™ (FHIM) is a focused program for new marketers in the healthcare industry (pharma, medical technology, vaccines, diagnostics, etc.). FHIM is an excellent program for any company that wishes to develop a high caliber of product and other customer facing managers. It introduces them to the principles of marketing and how marketing as a business discipline focuses the entire organization on its customers. It helps to establish a consistent approach to marketing planning, with a…

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Patient Centricity in Action – Seoul, Korea

September 27 - September 28
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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“In this world we are now operating in, you can’t possibly be profitable if you don’t have patients at the centre of what you are doing. It’s not a sustainable business model. On the inside of our organization, I feel the momentum, and, on the outside, I feel the imperative. People are moving from thinking ‘product, product, product’ to ‘patient, patient, patient’.” -Dr. Julie Gerberding Executive Vice President & Chief Patient Officer, Merck Patient Centricity in Action™ brings together marketing…

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October 2022

Technical Coaching for MSL Managers (TCMSL)™

October 13 - October 14
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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technical coaching msl managers

Technical Coaching for MSL Managers™ (TCMSL) is an intensive 2-day open seminar designed to help managers of Medical Science Liaisons (MSLs) to be better at coaching in a range of situations. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). Whether a direct superior or a mentor assigned to work with MSLs in other areas of the company, TCMSL helps MSL managers become clear in their own…

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Tactical Planning for Multichannel Engagement – Seoul, Korea

October 20 - October 21
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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tactical marketing planning multichannel omnichannel patient engagement doctor KOL healthcare customer value pharma diagnostic medical device biosimilar spring open seminar

Tactical Planning for Multi-Channel Engagement™ (TPMCE) focuses on the development of promotional campaigns in the highly dynamic healthcare marketplace. As the method of delivering information to customers through various channels becomes more common, firstly, we need to identify which multichannel content each customer is particularly interested in. Then, we will explore a wide range of possibilities as to what kinds of engagements we can have and how to advance the engagement continuum. Throughout the 2-day program, participants will learn why…

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November 2022

Medical Insights and Strategy – Seoul, Korea

November 10 - November 11
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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medical insights being considered by doctor

Medical Insights and Strategy™ is a new course that leverages advances in understanding upstream disease risk through downstream adherence, particularly in light of the challenges of continuity of care created in the post-acute COVID era. Using synectics, we will connect diverse sets of both quantitative and qualitative data to identify and create unique scientific and medical customer experience support, strategies and related opportunities. This course significantly deepens understanding of target patients’ journeys, taking them much deeper and farther than ever,…

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Marketing Plan in Action – Seoul, Korea

November 16 - November 18
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps…

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Insights to Strategic Architecture – Seoul, Korea

November 23 - November 25
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Learning Objectives Enhance your skills in deriving insights from market…

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