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October 2021

Marketing Plan in Action – Seoul, Korea

October 20 - October 22
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps…

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Insights to Strategic Architecture – Seoul, Korea

October 27 - October 29
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Learning Objectives Enhance your skills in deriving insights from market…

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