Innovara Marketing Assessment (IMA) – Development Needs Survey
The Innovara Marketing Assessment ™ (IMA) is an online survey that enables a company to benchmark the capabilities of its sales managers against industry standards. The resulting analysis identifies and prioritizes the sales organization’s development needs and makes concrete recommendations for formal training, on-the-job learning and coaching, and self-development.
The standard IMA profiles 10 key competencies critical to functional marketing excellence:
Strategic Thinking and Insights
Tactical Skill and Execution
Customer Focus and Insights
Creativity, Innovation, and Differentiation
Marketing Communication Skills
Brand and Market Leadership
Driving Healthcare Value
The Innovara Marketing Assessment can also be customized to assess specific competencies desired by a company, as well as to the specific industry (e.g. pharmaceutical, medical devices, diagnostics, biotechnology, consumer healthcare, healthcare systems and services, etc.).