Other Marketing Services
Complete your team’s experiential learning program with our suite of marketing services. Our marketing experts have real-world experience in training and development, the planning and execution of marketing plans, field coaching, and more. All of our marketing academy services are tailored to your company, your region, and your industry.
- Advocacy Research
Determine the unmet needs and interests of your advocacy group’s members. We provide in-depth qualitative research with patient and health care advocacy leaders, in order to answer important questions regarding policies, guidelines, and practices.
- Virtual mentoring
Your own personal marketing expert, available online or over the phone. This expert will mentor you or a teammate on specific functions of the job, such as marketing plan development or new product launch activities. Typical mentorships last for 6 months to one year. The frequency of interactions varies from month to month, according to your needs and your organization’s expectations.
- TalentFirst - iCoachFirst
Innovara is proud to be a preferred partner of TalentFirst, a leader in online coaching, assessments, and learning and development delivery systems. Their holistic cloud-based coaching solution, iCoachFirst®, provides marketing managers with an efficient process to Hire, Coach, Train, and Assess their marketing team.
- Recruitment Guide: Interview Processes
According to the vacant marketing position’s competency model and job description, we create a custom recruitment guide for you. We develop three types of interview questions:
- Skills and experience
- Job functions and general competencies
- Skills application
We then provide interviewers with the questions and our standard Innovara Interview Rating System™. After the interview, all materials are passed to HR for candidate selection.
- Strategic Insight Research
Answer important questions informing medical policies, guidelines, and practices based on your organization’s needs, wants, interests, and values. We uncover strategic insights by using deep qual-quant research, based on Interpretive Phenomenological Analysis (IPA).
- Benchmarking Research
Learn how you stack up against your competitors. We compare the best practices of the industry to your company’s performance and propensity, uncovering specific areas where your company are leading or lagging behind the competition.