National and regional sales managers alike applaud Optima™. At last, here is a sales planning and management program designed exclusively for managers of sales managers. Through the use of carefully sequenced worksheets and exercises, Optima guides them step-by-step to create national and regional sales plans, and learn how to better direct their sales organization for maximum productivity. Throughout, this program for national and 2nd and 3rd-tier sales managers emphasizes taking a strategic planning focus and making better business decisions, focusing on the biggest opportunities for sales growth and performance. A comprehensive workshop that provides a common working platform is utilized along with practical tools that can immediately be applied on the job.