The rapid pace of innovation in technology is driving our personal and work lives faster and faster every day. There are many great advances, with new tools and solutions everywhere we turn. No matter how much technology and math you use, the “high tech” will eventually need to turn over to “high touch”. Read More→
The ways in which we are now able to gather and analyze such massive amounts of information are astounding. In this new world of big data, there is increasing buzz around the term “focused analytics.” This is where you take industry specific predictive models, and disparate data sources to deliver value for customers. Read More→
We are proud to work with Kyung Hee Choi, VP of Holy Name Hospital, who just received the Evangelina Menendez Trailblazer Award as part of Montclair State’s women’s history month celebration. Congrats, Kyung Hee!
Read more on northjersey.com
Company: Innovara, Inc.
Location: Hadley, Massachusetts
Job Type: Full Time Employee
Years of Experience: 3 to 5+ Years in designing and developing training programs
Education Level: College Degree or equivalent
Career Level: Responsible for designing and developing training programs and related services, Read More→
Recently, a CEO of a start-up life-sciences company and I were reviewing the company’s branding strategy. I listened to him discuss his company and its first brand to be launched. I reviewed the company’s website and all the PowerPoint presentations and executive overview. Then I asked him a question: What is your brand’s essence?
Stone silence. Read More→
We’ve all heard the term, “Upstream Marketing.” For years we have been assessing the understanding of this among healthcare marketing executives. I have come to realize recently that few really understand how it not only applies to disease, but also to healthcare marketing. Some think it is related to a tough challenge, as in “swimming upstream”. Read More→
In the Harvard Business Review article, When Marketing is Strategy, author Professor Niraj Dawar makes the case for moving marketing strategy downstream towards the customers. He points out that downstream competitive advantage comes from outside of the company, from the customers and other external stakeholders. In order to compete and win downstream he calls for a shift in focus to downstream efforts such as how you define your “ Read More→
In his article, The New Metrics of Market Success, Mason Tenaglia is calling for the application of new market metrics in order for pharmaceutical companies to “align their strategies around the push for greater profitability, putting them on the right track for growth – right to the end of the product cycle.” Read More→
In his article, Product Positioning 2.0, author Dr. Stan Bernard offers the reader four i-Bite (information bites) ways to position products.
- Sooner – Be first sooner
- Simpler – Be “i-Bite” concise
- Better – Create a better product perception
- Clearer – Clarify and consistently communicate your positioning
This advice is based on the understanding that we are now in a “Pharma 2.0” Read More→
Whatever happened to Prof. Michael E. Porter and Monitor Consulting? Until 2008, Monitor (a consulting firm he helped to found with 5 partners in 1983) had grown to international prominence. However, Monitor slid financially downward after the economic recession of 2008/2009, compounded by Prof. Porter’s having been personally involved in a major scandal involving working for Gadhafi, Read More→