¡ Negotiate !™

Negotiating to Win in Today’s Highly Competitive Health Care Marketplace©

¡ NEGOTIATE ! is an highly interactive, fast-paced negotiation skills program that provides participants from the pharmaceutical and medical device industry with the skills and resources to become more powerful and strategic negotiators. Using the proprietary “WINR” [winner] methodology, participants learn negotiation tactics and techniques useful in any individual or group business negotiation.

Participants assess their primary negotiation style and learn to assess the buyer’s style. They also learn different negotiation styles and learn to apply the most appropriate styles to the situation at hand.

Throughout, there are role plays and practice sessions, with each round of negotiation simulations to determine one’s effectiveness. Participants work with a Case Study that requires both individual and group negotiation sessions so that they can immediately apply what they have learned to real negotiation situations.

Learning Objectives:

  • Significantly improve one’s effectiveness as a negotiator
  • Enhance and expand one’s awareness and use of negotiation processes and styles
  • Create consistency and expertise in negotiation skills and processes throughout the company
  • Provide tools and processes for planning and executing successful negotiations on the job


  • Pharmaceutical sales
  • Medical device sales
  • Marketing management
  • Others involved in contract or other commercial negotiations


  • Intermediate


  • 2 days