Successful New Product Launch™

Preparing Tomorrow’s Market Leaders©

Years and hundreds of millions of dollars go into the development of a new medical or pharmaceutical product, but by the time a country receives the information, it is left with a very short time frame in which to prepare for the launch of the product. Successful New Product Launch focuses on the critical elements of getting a product from development to launch in as short a time frame and impactful a manner as possible. Using principles of PACE (Product and Cycle Time Excellent), Innovara shows participants how to organize, plan and execute a successful launch quickly and efficiently. Participants work in cross-functional teams so that all become aligned to common purpose and strategy.

Learning Objectives:

  • Learn to break the launch into 3 distinct stages and to plan for each stage to minimize errors, failures, delays and miscommunications
  • Create ”go/no-go” decision points as the product moves through each stage
  • Learn to organize a cross-functional core launch team and process, including establishing executive review processes that won’t derail the launch
  • Plan through longer term life cycle decisions that may need to be considered even before launch
  • Create network of support personnel responsible for implementing a successful launch
  • Finalize a complete launch plan and communicate it throughout the organization


  • Cross-functional or other new product launch team member
  • Marketing, medical, sales and regulatory personnel
  • Project managers (responsible for production forecasting and logistics)
  • Agencies
  • Market researchers and others


  • Intermediate


  • 3-4 days