Innovara Sales Management Assessment (ISMA)

The Innovara Sales Management Assessment ™ (ISMA) is an online survey that enables a company to benchmark the capabilities of its sales managers against industry standards. The resulting analysis identifies and prioritizes the sales organization’s development needs and makes concrete recommendations for formal training, on-the-job learning and coaching, and self-development.

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Update your Competency Model

The standard ISMA profiles 10 key competencies critical to functional sales management excellence:

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Selling
Selling Skills to Achieve Sales Results

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Execution
Sales Execution Excellence

Communication
Communication and Engagement

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Business
Business and Operational Acumen

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Customer
Customer Focus and Insights

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Leadership
Territory Leadership and Competitiveness

Strategy
Sales Strategies & Planning

Teamwork
High Performance Teamwork

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Knowledge
Sales Knowledge, Planning, and Operations

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Value
Contributing to Healthcare Value

The Innovara Sales Management Assessment can also be customized to assess specific competencies desired by a company, as well as to the specific industry (e.g. pharmaceutical, medical devices, diagnostics, biotechnology, consumer healthcare, healthcare systems and services, etc.).