Innovara Sales Management Assessment (ISMA)
The Innovara Sales Management Assessment ™ (ISMA) is an online survey that enables a company to benchmark the capabilities of its sales managers against industry standards. The resulting analysis identifies and prioritizes the sales organization’s development needs and makes concrete recommendations for formal training, on-the-job learning and coaching, and self-development.
The standard ISMA profiles 10 key competencies critical to functional sales management excellence:

Selling Skills to Achieve Sales Results

Sales Execution Excellence

Communication and Engagement

Business and Operational Acumen

Customer Focus and Insights

Territory Leadership and Competitiveness

Sales Strategies & Planning

High Performance Teamwork

Sales Knowledge, Planning, and Operations

Contributing to Healthcare Value
The Innovara Sales Management Assessment can also be customized to assess specific competencies desired by a company, as well as to the specific industry (e.g. pharmaceutical, medical devices, diagnostics, biotechnology, consumer healthcare, healthcare systems and services, etc.).