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Innovara Sales Management Assessment (ISMA)

Take the guesswork out of your sales team’s talent development with the INNOVARA Sales Management Assessment (ISMA).

This comprehensive online survey allows your healthcare marketing company to benchmark your sales managers’ capabilities against healthcare industry standards.

Once the survey is completed, our sales experts will use it to identify and prioritize your healthcare marketing team’s development needs, allowing us to make informed recommendations for:

  • Formal training
  • On-the-job learning
  • Coaching
  • Self-development

The standard ISMA profiles 10 key competencies critical to functional sales management excellence

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Selling
Selling Skills to Achieve Sales Results

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Execution
Sales Execution Excellence

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Communication
Communication and Engagement

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Business
Business and Operational Acumen

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Customer
Customer Focus and Insights

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Leadership
Territory Leadership and Competitiveness

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Strategy
Sales Strategies & Planning

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Teamwork
High Performance Teamwork

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Knowledge
Sales Knowledge, Planning, and Operations

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Value
Contributing to Healthcare Value

Don’t see the competency you’re looking for? Not a problem. We’ll customize your Innovara Sales Management Assessment to assess competencies specific to your company’s healthcare-related field, including:

  • Pharmaceutical
  • Medical devices
  • Diagnostics
  • Biotechnology
  • Consumer healthcare
  • Healthcare systems and services
  • And more

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Innovara Medical Science Liaison Assessment