Selling to Specialists IS Special™ (SSS) recognizes that sales representatives today are not promoting brands as much as promoting value-added services and partnerships in disease diagnosis and management, for which their brands and products are part of a solution. SSS addresses gaining access as the first most important visit to a specialist, to longer term relationship management.
•Be strategic when selling to specialists
•Be effective and sophisticated when communicating and selling to specialists
•Be the representative and company with whom the specialist wants to collaborate
•Deliver results and value to both your specialists and company