ADVANCING MARKETING EXECUTION, or “AME”, focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost effectively. Read More→
Advanced Strategic Marketing (ASM) is a high-level, competitively intense workshop focusing on advanced marketing strategies and concepts. Three case-based major sessions include:
- Shaping Markets and Levers – An intense case based session looking at four or more global market leaders and how they were able to enter problematic markets. Introduces the unique 6X6 Matrix of Building Market Leaders©.