Gary Lyon joined Innovara in January 2011 as Executive Director for Canada, following a 20+ year career in the pharmaceutical industry and university teaching positions in the UK and Canada. His Innovara projects have included: facilitating over a dozen ECAMP®, ECHOS® and PPP programs; conducting qualitative and quantitative market research aimed at helping clients commercialize new market opportunities; assessing multi-country sales and marketing management competencies via Innovara’s ISMA instrument and contributing to the development of a new training program designed to help sales managers master analytics for rapid opportunity analysis.
He is a lecturer in business studies at Laurentian University (Barrie campus). Gary has coached hundreds of small business start-ups through the Ontario Self-employment Benefit Program, co-funded by the Canadian and Ontario governments. His most recent pharma position was General Manager, Global OTC Operations for Glaxo Wellcome, based near London. He has worked in pharma in marketing, strategic planning and senior operational roles, based in the Far East, North America (US and Canada) and Europe and began his marketing career with Procter & Gamble in Toronto.
He has written and presented extensively on industry issues and is the co-author (with Michael Owen) of a Nicholas Hall Report On the Outlook of DTC Pharma Promotion in Europe and a chapter contributor to T. Blackett, ed., Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001). He holds an MBA (Distinction) from Imperial College London, an adult teaching certificate (PGCE) from Buckinghamshire New University (UK) and a BA (Hons) in Business Administration from the Ivey Business School at Western University (Canada). He is based north of Toronto in Barrie, Ontario.
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