As a corporate Vice-President and partner of Innovara, Mr. Hsiang oversees all Innovara services in mainland China, Hong Kong and Taiwan. This includes the ability to provide business and management development services in the Mandarin language. Mr. Hsiang is renowned for his work in developing healthcare sales and marketing personnel, talent, and organizations, including in pharmaceuticals, OTCs, consumer health and medical devices and diagnostics. This also includes major initiatives in sales force and marketing effectiveness. The scope of his activities ranges from setting up of sales forces, establishing guidelines and processes for recruitment, training and related development work, through to organizational analyses and competency modelling, distribution analysis, marketing and sales management and much more.
Most recently, Mr. Hsiang is offering Innovara services in medical thought leadership development, early stage commercialization consulting, segmentation and targeting paralleling Innovara’s expertise and leadership in this area of business development. Mr. Hsiang is the only Asian of the senior consultants for United Nations to help China government to enhance the pharmaceutical industry’s operations and capabilities. He has also been involved in major global and regional contracts for Innovara, working in the USA and elsewhere in the Asian Region.
Prior to joining Innovara in early 1993, Mr. Hsiang worked for Schering-Plough Taiwan. His experience in the pharmaceutical and health care industry includes positions in sales, hospital selling, marketing and training. In marketing, he was responsible for the highly successful launch of a major ethical/OTC product. Mr. Hsiang also holds a degree in Pharmacy from Taipei Medical University and has received extensive sales, marketing, management and Train-the-Trainer experience while working within the pharmaceutical industry. In addition, Mr. Hsiang was on the Board of Directors of the Taiwan’s Trainers’ Association.
Since heading up Innovara in Greater China, Mr. Hsiang has trained tens of thousands of people in Greater China and the Asian region. The clients which he served are: Abbott, Amersham, Amgen, AstraZeneca, Baxter, Bayer, B. Braun, Boehringer Ingelheim, Bristol-Myers Squibb, China Pharmaceutical Group, Chiron Vaccines, Eisai, Eli Lilly, Fresenius-Kabi, Gambro, GlaxoSmithKline, Guangdong Yuexing, Health Vision, Hua Jin, Janssen-Cilag, Med-Pharm, Medtech-Xinghua, Medtronic, MSD, Novartis, Nutricia, Otsuka, Pharmacia, Pfizer, RAAS; Radiometer, Ranbaxy, Roche, Roche Diagnostics, Sankyo, Sanofi-Aventis, Schering, Schering-Plough, Schwarz, Servier, Shanghai Pharma Group, Shanghai Zhongxi, Sino-Swed, Sunve, Tobishi, Whitehall, Wyeth, Yamanauchi, Zhongmei Huadong, Zambon, Zuellig and others, with great success.
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