Based in Australia, Mr. Schokman joined Innovara in 2001 as the Vice President responsible for operations in the Asia Pacific region, excluding Greater China. He also works on global projects involving marketing strategy, marketing skills development and business and marketing strategy consulting.
Prior to joining Innovara, Inc., Mr. Schokman spent twenty-two years of marketing, sales, general management and consulting experience in the healthcare industry, mainly in the Asia Pacific region. He began his career in the industry with Glaxo and in a career that spanned two decades with MNC’s he worked in six countries in Asia, Sri Lanka, Singapore (in the regional office), Indonesia, Philippines, Hong Kong and China, holding positions in Product Management, Training and as Sales and Marketing Manager, Marketing Director and General Manager. He was appointed as an Executive Director to the Glaxo Boards in Sri Lanka, Philippines, Hong Kong and China. He was responsible for setting up the sales and marketing systems for Indonesian operations and was the commercial team head behind the major new product development and manufacturing projects in China. He held regional marketing positions in Singapore and HK/China. After leaving Glaxo Wellcome, he consulted to a Swiss Trading company to re-engineer their healthcare operations as well as established a performance management system for them, as well as consulted to a number of other health care companies in the Asia Pacific region on marketing and sales development related projects.
Mr. Schokman is a graduate from the Chartered Institute of Marketing in the UK and also holds a Masters Degree in Marketing from the University of Lincoln and Humberside and a Post Graduate Diploma in Training and Development from the University of Leicester in the UK. He has extensive experience in operational and strategic marketing and sales of prescription and OTC pharmaceuticals, co-marketing strategy, skills development of marketing and sales managers and in performance management.
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