2018 Shanghai Open Seminar Schedule
We are excited to announce our 2018 Shanghai Open Seminar schedule. Register yourself and your team now to save money: early bird and group discounts available.
foundations for medical science liaisons (FMSL)
FMSL is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. Participants will be able to leverage skills required of successful MSLs in today’s highly competitive healthcare markets in order to help them better achieve their goals, develop themselves in areas where advanced skills are required, and to better help the specialists with whom they collaborate.
Foundations for Medical Science Liaisons Shanghai Open Seminar Schedule:
Technical Coaching for MSL Managers (TCMSL)
TCMSL helps MSL managers become more clear in their own strengths and development needs to be more effective MSL coaches, counselors, and mentors. There is a major focus on global standards for excellence for MSLs and their teams, and how to assess performance (including metrics). From managing and coaching the newest MSLs to the most experienced and problematic ones, TCMSL helps make every MSL manager a better coach and leader.
Technical Coaching for MSL Managers Shanghai Open Seminar Schedule:
Advanced Strategic Marketing (ASM)
ASM is a high-level, competitively intense workshop focusing on advanced concepts and strategies in upstream marketing. Case-based major sessions include:
- Shaping Markets and Levers
- Competitive Analysis
- Master branding
Advanced Strategic Marketing Shanghai Open Seminar Schedule:
marketing plan in Action (MPIA) for Medical Device
*This course is focusing on Medical Devices & Diagnostics*
MPIA is a hands-on, results-oriented program that focuses on the development of an effective marketing plan. It establishes a consistent approach to marketing planning, with a common understanding of key marketing terminology, analytical tools, planning processes, and formats. Participants work on a case study or their own marketing plan throughout the course to produce better business results.
Marketing Plan in Action for Medical Device – Shanghai Open Seminar Schedule:
Advancing Tactical Planning (ATP)
ATP focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost effectively. And embracing new technologies, while being done extensively in less-regulated industries, remains a challenge for most pharmaceutical companies. Pulling all of these challenges together into a cohesive whole, aligned to brand strategy, is the main outcome of ATP.
Advancing Tactical Planning – Shanghai Open Seminar Schedule:
Advancing Marketing Practice (AMP)
What is better: using a variety of marketing channels to ensure the largest reach, or focusing on driving real behavior change in a select list of HCPs? AMP is an experiential learning program that challenges participants to become more analytical and insightful about their markets, customers, competition, and brand marketing initiatives. Participants will pinpoint who is driving the demand/ business and what their needs are, identify gaps and challenges that the brand must overcome to succeed, and make the best decisions based on this information. Through a series of hands-on exercises and group workshops, participants will then learn to develop, test, and effectively execute their brand strategy.
Advancing Marketing Practice – Shanghai Open Seminar Schedule: