World leader in experiential learning and development
for Pharmaceuticals, Biotechnology, Medical Devices, Healthcare IT, and Life Sciences
For sales reps, first line sales managers (FLSMs) such as district managers, to whom representatives directly report, as well as second line sales managers, and above.
For any person involved directly or indirectly in marketing, from executives to those in all marketing and related functions, to those supporting marketing efforts.
Top-rated in healthcare marketing training by Best Practices, LLC
For over 30 years, Innovara has been consistently recognized for delivering high-quality, tangible results while maintaining the greatest level of integrity. We are a global business and management development company with a focus in healthcare, proudly providing highly-customized training and business services.
We delight in developing future and current managers and leaders in companies at all levels. From development needs assessments and competency models through formal training programs, we customize to fit with company needs and personnel capabilities.
With offices and/or consultants all around the world, we are able to build stronger relationships and stay abreast of local developments. This allows us to build a solution for your organization that teaches to the latest and future trends in healthcare—locally, regionally, and globally.
This course was full of insights and practical methods to becoming a true marketing mentor in my organization and adding value to my team. I highly recommend this course to MM, BUD and marketing excellence managers who are in charge of developing their marketing teams!
Min Kyoung Ji
Market Insight Manager
“Innovara was able to uncover valuable insights and information from key medical thought leaders, which helped SciDose move forward with our product commercialization.”
“My only suggestion is to make [Powerful Medical Presenter] more available—it is a huge gap and truly empowering. I wish I had known about this 15 years ago. Thank you!”
Rocio M. Hurtado, MD
Director, Mycobacterial Program, Massachusetts General Hospital
“I can instantly improve my presentation skills. [ECAMP is] tailor-made for each participant.”
Padiporn Limumpornpetch, MD
Endocrinologist, Prince of Songkla University
October 21, 2020
Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers.
Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses – the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand.
October 26, 2020
Many Commercial Managers are faced with situations where disappointing outcomes have resulted from robust brand plans; post plan reviews point to failures in execution. Poor execution undermines your brand.
Excellence in Commercial Execution™ (ECE) reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands. Read More→
November 18, 2020
The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© [MPIA©] is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, Read More→
November 23, 2020
Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively.
December 11, 2020
Strategic Customer Engagement ™ (SCE) focuses on building customer loyalty by enhancing the drivers of customer engagement.
This experiential learning program is specifically designed for sales managers who want to lead their team in enhancing access to specialists through engagement and sustainable relationships. Using the Innovara Engagement Continuum©, SCE provides an opportunity to look at various pathways to reinforce customer participation levels through identifying and analyzing customer engagement drivers associated with the product adoption levels and stages. Read More→