If you are a medical marketer and deal with strategic decisions, then it is critical for you to keep an eye on emerging and future technologies as well as changes in customer needs and expectations. This not only includes changes in web and electronic technologies, but also more complex scientific breakthroughs such as those in genetics, Read More→
In The Coming Revolution, author Dr. Eric Topol calls for a digital revolution by patients and consumers to overtake the stagnant world of medicine and medical practices that are unable or unwilling to move forward into the future of personalized medicine and technology enhanced healthcare. Read More→
In his Harvard Business Review article, “What makes Strategic Decisions Different“, author Phil Rosenzweig gives us a method to understand and frame decision making, and the ways in which different decisions should be made. Although his methods are useful, they are limited in the critical area of strategic decisions, Read More→