Name: Marketing Plan in Action – Seoul, Korea
Start: 2020-11-18T00:00:00-05:00
End: 2020-11-20T23:59:59-05:00
Location: South Korea

+1 (413) 387-6188

Innovara@Innovara.com

Home
Sales
- Innovara Sales Academy
- For sales reps, first line sales managers (FLSMs), to whom representatives directly report, as well as second line sales managers, and above.
Marketing
- Innovara Marketing Academy
- For any person involved directly or indirectly in marketing, from executives to those in all marketing and related functions, to those supporting marketing efforts.
Medical Affairs
- Innovara Medical Affairs Academy
- For Medical Science Liaisons (MSLs), MSL team leaders and managers, heads of medical affairs, and those with equivalent or related medical affairs responsibilities.
Assessments
- Know your team: find their hidden talents and development needs.
- ISMA
- IMA
- IMSLA
Services
- Solutions for every stage of the game. Complete your team’s training and development with our suite of services for sales, marketing, and medical affairs.
- Competency Modeling
- Patient-Centered Cultural Intelligence (PCCQ)
- Other Services
Resources
- Innovara Insights
  Insights by Barri Blauvelt, CEO
- From the Innovara Bookshelf
  Industry news from around the globe
Our Company
- About Us
- Upcoming Public Courses
  1. Technical Coaching for MSL Managers – Seoul, Korea
    
    July 9 - July 10
  2. Insights to Strategic Architecture – Seoul, Korea
    
    September 14 - September 16
  3. Excellence in Commercial Execution
    
    September 17 - September 18
  4. Strategic Customer Engagement – Seoul, Korea
    
    October 23
  5. Marketing Plan in Action – Seoul, Korea
    
    November 18 - November 20
  View All Events
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Home
Sales
- Innovara Sales Academy
- For sales reps, first line sales managers (FLSMs), to whom representatives directly report, as well as second line sales managers, and above.
Marketing
- Innovara Marketing Academy
- For any person involved directly or indirectly in marketing, from executives to those in all marketing and related functions, to those supporting marketing efforts.
Medical Affairs
- Innovara Medical Affairs Academy
- For Medical Science Liaisons (MSLs), MSL team leaders and managers, heads of medical affairs, and those with equivalent or related medical affairs responsibilities.
Assessments
- Know your team: find their hidden talents and development needs.
- ISMA
- IMA
- IMSLA
Services
- Solutions for every stage of the game. Complete your team’s training and development with our suite of services for sales, marketing, and medical affairs.
- Competency Modeling
- Patient-Centered Cultural Intelligence (PCCQ)
- Other Services
Resources
- Innovara Insights
  Insights by Barri Blauvelt, CEO
- From the Innovara Bookshelf
  Industry news from around the globe
Our Company
- About Us
- Upcoming Public Courses
  1. Technical Coaching for MSL Managers – Seoul, Korea
    
    July 9 - July 10
  2. Insights to Strategic Architecture – Seoul, Korea
    
    September 14 - September 16
  3. Excellence in Commercial Execution
    
    September 17 - September 18
  4. Strategic Customer Engagement – Seoul, Korea
    
    October 23
  5. Marketing Plan in Action – Seoul, Korea
    
    November 18 - November 20
  View All Events
- Contact us
  Full name
  Company
  Email*
  Enter Email Confirm Email
  
  Message
  List*
  Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 Column 8
  
  Comments
  This field is for validation purposes and should be left unchanged.

Remind me again, what is Brand Essence?

by Barri M. Blauvelt, CEO

Recently, a CEO of a start-up life-sciences company and I were reviewing the company’s branding strategy. I listened to him discuss his company and its first brand to be launched. I reviewed the company’s website and all the PowerPoint presentations and executive overview. Then I asked him a question: What is your brand’s essence? Read More→

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