Access to cancer medication is a global challenge around the world for a variety of reasons, including lack of insurance coverage, unavailability of medication, lack of government approval, cost, and others.
Upstream strategy used to be the domain of health care marketing. Today, it involves commercial, clinical research, access management, medical affairs, and medical communications. The main aims of strategy are two-fold:
- Gain early insights to inform clinical development and pricing strategy pathways; and
- Shape opinions and attitudes prior to launch,
It is with great pleasure that we announce the appointment of World Business Fitness as partner and exclusive agency for Innovara, Inc. in the Gulf, Middle East and North African region, replacing ZAD Group. Hassan El Anany is now Head of Innovara for the MENA region, along with being the CEO of World Business Fitness. Read More→