Advancing Strategic Thinking™ (AST) is a fun, fast–paced workshop that encourages cross-functional teams to work as one towards a common goal: To lead the market by changing the rules of the game. Using analytics and insights, participants will formulate sustainable, differentiating business strategies and make better financial, strategic and tactical or operational decisions, using analytics and insights. Together, they will learn to ask questions that lead to important insights and to develop critical thinking skills that lead to big ideas. Not only will they learn to improve the quality of thought in the business planning process, but they also will learn how to better identify and then focus on important competitive differentiation while driving customer value.