The package is one of the most underappreciated marketing tools that companies can use to directly communicate with the patient. With the exception of pills going into a pill bottle, which is unique to the USA, this is your moment to touch and talk to the patient. Read More→
The term marketing in the pharmaceutical industry is being challenged; it is morphing into commercialization strategies, not just marketing. More and more people are feeling that it is no longer about marketing a brand, it is about marketing a disease.
A client recently said to me, Read More→