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Your brand is a market leader. Your focus is no longer about building market share, but staying on top against formidable new competitors, be they new technologies or new generics. Countering New Competition™ (CNC) shows companies how to anticipate, preempt and prevent the success of these major new threats to your brand’s leadership position. Through this fast-paced and highly interactive workshop, participants develop critical and aggressive competitive strategy-forming skills and plans to be highly successful.
•Learn how to create a competitive intelligence radar screen
•Raise barriers to new competitors and attack them on relevant weaknesses
•Identify the areas for improvement including unmet needs or hot topics
•Design a marketing plan and core strategy built around the 4 Ps of countering new competition
•Identify tactical solutions to challenges faster than new competitors
•Draw the attention of the corporation to unresolved issues