DEVELOPMENT NEEDS ASSESSMENTS for HEALTHCARE MARKETING, MEDICAL AFFAIRS, & SALES

Take the guesswork out of development. With Innovara’s custom development needs assessments, we can benchmark the capabilities of your healthcare marketing, sales management, or medical affairs teams against industry standards. This allows us to pinpoint areas most in need of improvement, so we can prioritize those areas during development. 

We have a variety of development needs assessments available to suit your healthcare organization:

  • Rapid pre- and post-learning assessments, online or on paper
  • Development needs assessments, stand-alone or as part of a training package
  • On-the-job observational assessments to promote learning reinforcement
  • Individual and company learning / coaching impact assessments

 

Innovara assessments may be translated into many languages and simultaneously distributed to teams in separate countries.

INNOVARA MARKETING ASSESSMENT (IMA)

INNOVARA MSL ASSESSMENT (IMSLA)

INNOVARA SALES MANAGEMENT ASSESSMENT (ISMA)

other assessments

KARISMA: CALCULATING YOUR COMPETITIVENESS INDEX

What is your team’s KaRISMA? The KaRISMA assessment allows participants to identify specifically where they would benefit from improvement across 6 competitive competencies:

  • Ka: Knowledge of adversaries
  • R: Risk tolerance
  • I: Innovativeness
  • S: Strategic competitiveness
  • M: Motivation
  • A: Action

This assessment is available as part of Advanced Strategic Marketing (ASM) and Competitive Selling.

TECHNICAL COACHING SKILLS QUESTIONNAIRE

Gain complete coaching clarity. The Technical Coaching Skills Questionnaire provides specific direction for each participant to focus on improving specific knowledge and coaching skills related to technical aspects of marketing, sales, and medical affairs. 

The assessments also identify situations where subordinates’ competencies or performances are not satisfactory.  These situations become the basis of extensive coaching role plays throughout their training program.

The Technical Coaching Skills Questionnaire is available as part of the following courses:

MARKETING SKILLS QUESTIONNAIRE

Become a More Effective Healthcare Marketer. The Marketing Skills Questionnaire is a self-evaluation for the new healthcare marketer, especially one transferring from another team such as sales. The questionnaire is based on 6 core competencies:

  • Mk: Marketing Knowledge and Analysis
  • Cu: Customer Focus and Insights
  • Co: Competitive Differentiation and Leadership
  • B: Business Acumen and Problem Solving
  • S: Strategic and Tactical Alignment and Execution
  • Mc: Marketing Communication and Collaboration

The Marketing Skills Questionnaire is available as part Marketing for Sales Personnel (M4S).

STRATEGIC CUSTOMER ENGAGEMENT QUESTIONNAIRE

Do you know what areas your sales team members are most knowledgeable in? What are they most concerned about? The Strategic Customer Engagement™ is a self-evaluation for sales representatives and managers who want to enhance customer engagement. This assessment covers the following categories:

  • Difficulties
  • Concerns
  • Knowledge of Company
  • Knowledge of Customers
  • Knowledge of Competition
  • Information and Education Support

The Strategic Customer Engagement™ Questionnaire is available as part of Strategic Customer Engagement (SCE).

get in touch

Ready to see the difference Innovara can make for your organization? We specialize in the pharmaceutical, medical device, biotechnology, and healthcare industries, as well as other life sciences. If your organization is outside of these industries, drop us a line anyway – we can build a custom solution for you, too!

+1 (413) 387-6188

innovara@innovara.com

Location
This field is for validation purposes and should be left unchanged.