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Life sciences industries, from pharmaceutical to devices, from diagnostics to healthcare services and systems, are undergoing transformation at a faster rate than ever before. Major drivers of this rapid change are digital communications, information management and medicine. Digital Healthcare Industry Marketing™ is a dynamic programdesigned specifically for life sciences and healthcare industry personnel involved in multichannel promotion. Its aim is to help them more effectively integrate digital strategy and marketing into branded and non-branded commercial strategies and platforms, as well to consider how technological advances may be leveraged now and in the future.
•Apply best practice examples in digital promotion totheir own multichannel efforts, short and longer term
•Use digital promotion strategically to improve customer communications and experiences, including patient experiences and outcomes throughout their journeys
•Implement effective digital programs and plans to sustain the effort and resources needed to embed digital transformation in commercial operations
•Demonstrate measurable results and other benefitsof digital marketing to the company and to customers
•Implement digital marketing initiatives as a vital partof the marketing plan and multichannel marketing initiatives, upon return to the job