Advancing Brand Communications – Seoul, Korea
Customer access is increasingly difficult for sales teams all over the globe. The challenge has never been greater to have a meaningful dialogue with customers, build share of voice cost effectively, and deliver a differentiated and memorable brand story that will drive competitive advantage for the brand The COVID-19 pandemic accelerated the use of digital technologies in the pharma and allied healthcare industries. Embracing new communication technologies, while being done extensively in less regulated industries, remains a challenge for most pharmaceutical companies. Furthermore, multichannel communications have now evolved into an omni channels. Pulling all these challenges together into a cohesive whole, aligned to brand strategy, is the main outcome of ABC.
Once strategy is decided, execute it through differentiated and sustainable promotional programs that will drive competitive advantage | Enhance sales team communications by improving memorability and patient focus | Learn to be more strategic through development of sustainable and differentiated promotional campaigns | Monitor all the elements of the plan to stay on target, on time | Ensure that key implementers of the campaign and plan are motivated and committed to successful execution
Instructor: Malcolm G. Schokman | Organizer: JK Bae | Email: firstname.lastname@example.org
Course Format - Interactive lecture, hands-on exercises, team workshops, simulations of presenting plans of action to the sales force. All exercises and workshops are applied to actual marketing plans and promotional campaigns. Laptops strongly recommended.
Who should attend - Marketing managers and product or brand managers.
Preliminary requirement - Readings and data gathering.
Program length - 3 days