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Foundations of Healthcare Industry Marketing – Seoul, Korea

September 21 - September 23

spring open seminar marketing healthcare pharma medical technology vaccines diagnostics medical device principles training marketing plan

Foundations of Healthcare Industry Marketing ™ (FHIM) is a focused program for new marketers in the healthcare industry (pharma, medical technology, vaccines, diagnostics, etc.). FHIM is an excellent program for any company that wishes to develop a high caliber of product and other customer facing managers. It introduces them to the principles of marketing and how marketing as a business discipline focuses the entire organization on its customers. It helps to establish a consistent approach to marketing planning, with a common understanding of key marketing technology, analytical tools, planning processes, and formats. A highly results-oriented program, this seminar is most effective for managers beginning a career in healthcare marketing or when they transition from sales into marketing.


Learning Objectives:

  • Understand and use common marketing terminology, tools, and processes
  • Develop a framework for integrated brand planning and analysis
  • Learn to analyze customers and competition as a foundation for effective brand planning
  • Significantly improve skills of segmentation and segment profiling
  • Create clear positioning and marketing strategies
  • Learn to create and implement marketing plans


September 21
September 23
Event Category:


JK Bae


South Korea
Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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