Insightful Marketing™ is a new course that leverages advances in understanding upstream disease risk through downstream adherence, particularly in light of the challenges of continuity of care created in the ongoing COVID era. Using synectics, we will connect diverse sets of both quantitative and qualitative data to identify and create unique marketing opportunities.

This course builds on participants’ current understanding of their patient journeys, taking them much deeper and farther than ever before to consider how best to intercept and transform them.  This will include ways to leverage patient insights to predict and then develop strategic solutions to likely patient adherence challenges.

As part of the course, the participants will learn to conduct qualitative research in ways that results can be used as levers to transforming these opportunities.

When developing solutions based on deep marketing insights, we’ll explore ways to leverage AI, NLP (Natural Language Processing), and advances in HEOR (Healthcare Economics and Outcomes Research) and in RWE (Real World Evidence) that are becoming a vital part of understanding and building the future of care systems.

Learning Objectives

• Learn how to value upstream to downstream near- and longer-term market building opportunities
• Derive much deeper insights from current information
• Be able to conduct directly qualitative research to validate these insights
• Leverage these insights and resulting investigations in ways that have the power to truly transform patient journeys