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Insights to Strategic Architecture – Seoul, Korea
Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Contact firstname.lastname@example.org to register.