upcoming open seminars

Open Seminars & Courses
This listing has been expired.
Insights to Strategic Architecture header photo

Insights to Strategic Architecture – Seoul, Korea

11-22-2023 -
Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Contact jk.innovara2@gmail.com to register.

learning objectives

Enhance your skills in deriving insights from market trends, customer and patient needs, and how your competitors are engaging customers | Learn to ask critical what-if questions to guide the forward view of the brand | Synthesize the insights into clear pointers to guide your strategic response | Sharpen your skills in developing a robust strategic architecture to support your brands marketing

course format

Interactive lecture, team-based workshops, mini-team exercises, use of analytical tools and models, case challenges, etc. Laptops required.

who should attend

Brand managers, group product managers, marketing managers

preliminary requirement

Pre-readings, customer and patient research findings

program length

3 days


Instructor: Malcolm G. Schokman | Organizer: JK Bae | Email: jk.innovara2@gmail.com