Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers.

Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses – the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand.

Learning Objectives

• Enhance your skills in deriving insights from market trends, customer and patient needs, and how your competitors are engaging customers
• Learn to ask critical what-if questions to guide the forward view of the brand
• Synthesize the insights into clear pointers to guide your strategic response
• Sharpen your skills in developing a robust strategic architecture to support your brands marketing

who should attend

Brand managers, group product managers, marketing managers

Program length

Three days