Insights to Strategic Architecture – Seoul, Korea
Additional Details
Excerpt
Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Insights to Strategic Architecture™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Contact jk.innovara2@gmail.com to register.
Learning Objectives
Enhance your skills in deriving insights from market trends, customer and patient needs, and how your competitors are engaging customers | Learn to ask critical what-if questions to guide the forward view of the brand | Synthesize the insights into clear pointers to guide your strategic response | Sharpen your skills in developing a robust strategic architecture to support your brands marketing
Details
Instructor: Malcolm G. Schokman | Organizer: JK Bae | Email: jk.innovara2@gmail.com
Venue -
Course Format - Interactive lecture, team-based workshops, mini-team exercises, use of analytical tools and models, case challenges, etc. Laptops required.
Who should attend - Brand managers, group product managers, marketing managers
Preliminary requirement - Pre-readings, customer and patient research findings
Program length - 3 days
