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Marketing Plan in Action – Seoul, Korea

November 16 - November 18

marketing plan in action, advanced strategic marketingThe Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© [MPIA©] is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps participants develop the depth of analysis and insights and produce the level of marketing professionalism needed for effective brand plans.

The MPIA© program consists of 45% didactic lecture and 55% group workshops where participants learn through hands-on work on actual brand plans. For this reason, it is recommended that companies consider sending teams who can be assigned to work on their actual products and plans. After each step in the development of the brand plan, participants present back their work for critique and sharing.

Learning Objectives:

  • Gain a solid foundation in Healthcare Industry Brand Marketing Planning
  • Learn and apply a disciplined approach to the Brand Planning Process
  • Learn processes to gain greater insights into customers, competition and your products
  • Become much more analytical and strategic in understanding markets, customers, competition and your brand/company so as to develop more strategic perspectives for the brand and markets
  • Learn to develop clear positioning and go-to-market brand strategies
  • Appreciate and foster the partnership with the sales team in planning and executing Brand Plans

Course Format:

Interactive lecture, best practice brand case studies, workshops and group exercises.

Laptop computers highly recommended.

Who Should Attend

All marketing and product managers and other brand team members.

Preliminary Requirement:

At least one year of market planning and promotional experience is recommended prior to attendance.

Program Length:

Three days. Program includes evening assignments.


November 16
November 18


JK Bae


South Korea
Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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