Marketing Plan in Action – Seoul, Korea
The brand planning process and resulting plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© (MPIA) is a fast-paced program designed to give those actively involved in marketing ethical products an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Introduction to concepts of modelling patients’ and other key stakeholders’ pain points and touchpoints, access strategies in a value-based world, data analytics, and health information technologies (HIT) provide further learning for a high-quality foundation in marketing that helps participants develop the depth of analysis and insights and produce the level of marketing professionalism needed for effective brand plans. Contact email@example.com to register.
Gain a solid foundation in the most up-to-date, patient-centered healthcare industry marketing/commercial planning | Learn and apply a disciplined approach to branding and the marketing plan process to gain greater insights into customers, competition and key brands | Become much more analytical and strategic in understanding markets, customers, competition and your brand/company so as to develop more strategic perspectives for the brand and markets | Learn to develop go-to-market brand strategies & strategic imperatives | Appreciate and foster the partnership with the sales team and other functions in planning and executing brand plans
Instructor: Malcolm G. Schokman | Organizer: JK Bae | Email: firstname.lastname@example.org
Course Format - Interactive lecture, best practice brand case studies, workshops and group exercises. Laptop computers highly recommended.
Who should attend - All marketing and product managers and other brand team members. At least one year of market planning and promotional experience is recommended prior to attendance.
Preliminary requirement - Prereadings
Program length - 3 days - program includes evening assignments