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Patient Centricity in Action – Seoul, Korea

September 27 - September 28

patient centricityIn this world we are now operating in, you can’t possibly be profitable if you don’t have patients at the centre of what you are doing. It’s not a sustainable business model. On the inside of our organization, I feel the momentum, and, on the outside, I feel the imperative. People are moving from thinking ‘product, product, product’ to ‘patient, patient, patient’.”

-Dr. Julie Gerberding Executive Vice President & Chief Patient Officer, Merck

Patient Centricity in Action™ brings together marketing and medical affairs, aligning them on the expectations of being ‘patient centric’. In the process, they will develop better ways for the company to improve patient outcomes in partnership with HCP’s.

Learning Objectives

  • Enhance your understanding of patient centricity and its applications
  • Enrich your brand communications by focusing on improving patient outcomes
  • Understand and appreciate the concept of Shared Decision Making (SDM) and apply it to improve patient outcomes
  • Develop a patient journey map; analyze where and how to best intervene in the patient journey to help them minimize their pain points, improve outcomes and enhance your partnership with HCPs

Who should attend

Brand managers, group product managers, marketing managers as well as medical affairs managers

Program length

Two days.


September 27
September 28
Event Category:


JK Bae


South Korea
Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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