Tactical Planning for Multichannel Engagement – Seoul, Korea
Additional Details
Excerpt
This program focuses on the development of promotional campaigns in the highly dynamic healthcare marketplace. As the method of delivering information to customers through various channels becomes more common, firstly, we need to identify which multichannel content each customer is particularly interested in. Then, we will explore a wide range of possibilities as to what kinds of engagements we can have and how to advance the engagement continuum. Throughout the 2-day program, participants will learn why customer value is so important when developing a tactical program, and how to work together toward a common goal as a systematically engaged cross-functional team. Contact jk.innovara@gmail.com to register.
Learning Objectives
Enhance your understanding of Brand’s Go-To-Market Strategy and Strategic Pillars | Review current year’s tactical plan effectiveness and derive learnings to drive the next year’s plan | Become much more disciplined and rigorous in developing tactical programs that build targeted customer value | Enrich your brand communications by selecting more effective promotional tools through a multichannel approach | Develop KPIs and metrics; leading and lagging indicators to control and evaluate execution
Details
Instructor: JK Bae | Organizer: JK Bae | Email: jk.innovara2@gmail.com
Venue -
Course Format - Interactive lecture, mini-team exercise, workshops, workmats, team challenges, etc. Calculators and laptops strongly recommended.
Who should attend - All product/brand managers, and other brand team members who are responsible for developing and executing tactical plans and programs.
Preliminary requirement -
Program length - 2 days
