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Tactical Planning for Multichannel Engagement – Seoul, Korea

October 20 - October 21

tactical marketing planning multichannel omnichannel patient engagement doctor KOL healthcare customer value pharma diagnostic medical device biosimilar spring open seminar

Tactical Planning for Multi-Channel Engagement™ (TPMCE) focuses on the development of promotional campaigns in the highly dynamic healthcare marketplace. As the method of delivering information to customers through various channels becomes more common, firstly, we need to identify which multichannel content each customer is particularly interested in. Then, we will explore a wide range of possibilities as to what kinds of engagements we can have and how to advance the engagement continuum.

Throughout the 2-day program, participants will learn why customer value is so important when developing a tactical program, and how to work together toward a common goal as a systematically engaged cross-functional team.


October 20
October 21
Event Category:


JK Bae


South Korea
Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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